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	<title>The Mossberg Report &#187; IBM</title>
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	<link>http://report.allthingsd.com</link>
	<description>from SmartMoney magazine</description>
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		  <title>All Things Digital</title>
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		<title>Where's My Jetpack?</title>
		<link>http://report.allthingsd.com/20070201/wheres-my-jetpack/</link>
		<comments>http://report.allthingsd.com/20070201/wheres-my-jetpack/#comments</comments>
		<pubDate>Thu, 01 Feb 2007 07:01:24 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
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		<guid isPermaLink="false">http://report.allthingsd.com/20070201/wheres-my-jetpack/</guid>
		<description><![CDATA[When I started writing this column back in 1992, the world of personal technology was positively primitive compared with where we stand today. So armed with the benefit of 15 years of hindsight, and in this final installment of the Mossberg Report, I&#8217;d like to take a look back on the distance we&#8217;ve traveled in [...]]]></description>
			<content:encoded><![CDATA[<p>When I started writing this column back in 1992, the world of personal technology was positively primitive compared with where we stand today. So armed with the benefit of 15 years of hindsight, and in this final installment of the Mossberg Report, I&#8217;d like to take a look back on the distance we&#8217;ve traveled in personal technology over the past decade and a half, as well as make a few predictions about where things might be headed.</p>
<p>In 1992 the Internet wasn&#8217;t available to the general public. There were no iPods or any other portable digital music players. Cellphones were big, bulky and analog, mainly used in cars in the U.S. The first consumer digital cameras had just arrived: crude models that cost $800, worked only in black and white, and held just 32 images.</p>
<p>Microsoft was offering the clumsy Windows 3.1, which seemed to crash if you sneezed, and many people were still using the geeky and limited DOS operating system on their &#8220;IBM-compatible&#8221; PCs. Apple&#8217;s technology was way ahead of Windows, but the company would soon enter a period of management mediocrity and product paralysis. And there were scores of PC makers in the U.S., most of them now defunct. The hottest one was Compaq, today a mere brand name for Hewlett-Packard. Dell was still an upstart.</p>
<p>Personal computers were typically sold without modems, networking ports or stereo sound. They had awful, limited color video, far short of what a cheap TV could produce. Too often their designers assumed PC buyers were techies or hobbyists, willing and able to perform complicated hardware and software upgrades and tweaks.</p>
<p>Then and now my main criteria for judging digital consumer products have been simplicity, ease of use and reliability &#8212; a sort of index for the burden on the user. And in 1992 most products failed miserably on that scale. They required far too much attention, knowledge and effort by users when theoretically they were supposed to do just the opposite &#8212; namely, to make their lives easier.</p>
<p>By around 2001, when the current major operating systems, Windows XP and Apple&#8217;s Mac OS X, made their debuts, personal technology had vastly improved. Many of the rough edges had been sanded off. The Mac had long been &#8220;plug and play,&#8221; and Windows was much closer to that goal. Both systems were fairly stable. The iPod arrived that year, and digital cameras and cell phones &#8212; by then well established and growing sleeker by the year &#8212; began a rapid evolution that added features and cut prices.</p>
<p>And by then the World Wide Web had changed everything. It had vastly enriched the experience of computing, adding information, entertainment, communication and commerce on a grand scale. Sure, too few people in America had real broadband or wireless networking by 2001, but the balance was getting better. The burden of use for personal computers and related gadgets was trending lower.</p>
<p>Enter the security crisis, which all but destroyed that welcome momentum. There had been viruses for many years, of course, including some big attacks in the 1990s. But over the past five years, the security problem has morphed into a major hassle for people who own and use Windows computers. Viruses and other malicious software programs are still with us, but now they&#8217;ve been joined by new categories of pernicious technologies, especially spyware, adware, and fake email and Web sites designed to steal your privacy, your money and even your identity. Spam has gone from a nuisance to a plague.</p>
<p>And the Internet, for all its numerous benefits, has become an engine for this digital onslaught. In the physical world, it isn&#8217;t hard to stay out of bad neighborhoods and avoid the company of crooks. But in cyberspace, it&#8217;s harder to read the signs &#8212; digital criminals, who range from vandals to organized thieves, mingle invisibly with the public in a world where everyone is easily connected.</p>
<p>Today, warding off the myriad threats online takes more and more time, money and effort than ever before. You have to run multiple security programs, interpret all their warnings and alerts, tell them what to do when they detect suspicious activity, and consistently update them. It&#8217;s a real hassle, one that seriously interferes with the productivity, and the pleasure, computers can and should provide.</p>
<p>In fact, the burden of using a Windows computer is higher now than it was in 2001. By contrast, Apple&#8217;s Macintosh is easier to use than ever, partly because it has so far remained free from viruses, spyware and adware &#8212; except for a few minor cases. After stagnating in the mid-&#8217;90s, Apple&#8217;s software and hardware are once again markedly superior to those of Windows PCs.</p>
<p>But even Mac users have to contend with spam and must learn to avoid fake Web sites designed to steal sensitive financial information. And users of both platforms must also contend with a welter of restrictions on the use of digital content such as music and videos.</p>
<p>So where are we heading?</p>
<p>I believe that in the future the Internet will become more like the electrical grid, a behind-the-scenes platform to which all manner of gadgets will be directly connected, each taking some power and intelligence from the network to perform its task. While personal computers won&#8217;t go away, they won&#8217;t be the main way to get online, or even needed as intermediaries by many devices. Whenever you watch TV or make a phone call, you&#8217;ll be on the Internet, though you won&#8217;t be browsing the Web in the manner you do on a PC. This will open up all sorts of new features and interactivity.</p>
<p>Even unlikely gadgets will be connected. Your microwave oven, for instance, will use the Internet to quietly download information that will allow it to recognize the bar codes or radio tags on packaged food products and cook them appropriately.</p>
<p>The star of this new world will be the cell phone &#8212; or, more accurately, the device formerly known as the cell phone. Already, some high-end phones, like Palm&#8217;s Treo, are essentially mini computers, complete with keyboards and expandable memory. They do many of the things for which people formerly required laptops.<br />
These so-called smart phones can surf the Web, and send and receive e-mail and instant messages, at broadband speeds. They can take, display and edit photos and movies; download and play music, videos and TV shows; play ever more sophisticated games; and even view and edit Microsoft Office documents.</p>
<p>I expect these capabilities to be pushed down to phones that cost less. New competitors will enter the business of making phones and the software and services that run on them.</p>
<p>For these smart phones to flourish, however, they will have to get much simpler to use. The burden on the user will have to drop sharply. Complicated user interfaces will have to be replaced with better ones. Reliability must improve. And the stranglehold on innovation now imposed by all-powerful wireless carriers will have to be broken or loosened. Also, the security problems that plague the PC will have to be headed off somehow. Already, the digital criminals are trying to target cell phones.</p>
<p>But I remain optimistic. The digital revolution can&#8217;t be stopped, and the next 15 years should see as many exciting developments as the past 15 have.</p>
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		<title>Apple's New Core</title>
		<link>http://report.allthingsd.com/20060510/apples-new-core/</link>
		<comments>http://report.allthingsd.com/20060510/apples-new-core/#comments</comments>
		<pubDate>Wed, 10 May 2006 07:01:15 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
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		<guid isPermaLink="false">http://report.allthingsd.com/20060601/apples-new-core-intel-based-macs-are-widening-the-doorway-for-windows-users/</guid>
		<description><![CDATA[Apple Computer is gradually replacing its entire Macintosh lineup. The cutting-edge company, which turned 30 in April, already makes the best-designed hardware, the best operating system and the most-secure machines in the consumer-PC market. Now it&#8217;s performing a brain transplant on the Mac.
Starting in January, six months earlier than promised, Apple began switching the Mac [...]]]></description>
			<content:encoded><![CDATA[<p>Apple Computer is gradually replacing its entire Macintosh lineup. The cutting-edge company, which turned 30 in April, already makes the best-designed hardware, the best operating system and the most-secure machines in the consumer-PC market. Now it&#8217;s performing a brain transplant on the Mac.</p>
<p>Starting in January, six months earlier than promised, Apple began switching the Mac to the very latest Intel processors-allowing higher speeds at lower temperatures compared with the previous IBM chips. Apple&#8217;s sleek, slim computers can run faster without bulking up for extra fans or heat-dispersion space.</p>
<p>That change, in turn, enabled Apple to stun the world in April when it announced a free utility that permits the Intel-based Macs to run Windows as a complement to the Mac operating system. With this new software, called Boot Camp, a Mac user can start up the computer either as a Mac or as a Windows machine. That means people who resisted switching to the Mac because they need to run one or two programs available only in Windows can now convert without hesitation.</p>
<p>America&#8217;s slimmest brand-name desktop, the dazzling white iMac, now runs faster with Intel chips yet retains its slender form. So does the thin, aluminum-clad 15-inch MacBook Pro laptop, a renamed version of the PowerBook. Like its Mac siblings, the tiny Mac Mini desktop now includes an Intel processor that incorporates two &#8220;cores,&#8221; the equivalent of two processors in one.</p>
<p>These Intel models are Macs through and through because they still run Apple&#8217;s Mac OS X operating system, Tiger &#8212; which is so far ahead of Windows that it already contains the key features Microsoft is promising for its much-delayed new version of Windows, Vista, due in January.</p>
<p>But now Macs can run Windows as well. Apple&#8217;s other models should be converted to Intel by late 2006. They include the 17-inch-screen version of the MacBook Pro laptop, the thinnest and lightest portable available; the entry-level MacBook laptop, formerly called the iBook; and the top-of-the-line PowerMac towers.</p>
<p>The new Mac lineup doesn&#8217;t include some categories of computers offered by the likes of Dell and HP. For instance, Apple lacks an ultralight laptop like the 2.5- to 3.5-pound Windows models from Sony and Toshiba. It doesn&#8217;t offer gaming-specific desktop towers or big laptops, like those from Alienware and Dell. And it doesn&#8217;t offer models with built-in TV tuners and TiVo-like digital video recorders, like those available from most PC makers.</p>
<p>Also, while Macs now use standard ports and connectors, which can accommodate most any printer or scanner, they omit a couple of common features found on many Windows machines. They&#8217;re not equipped with readers for camera memory cards, and the laptops don&#8217;t have built-in receivers for the new, high-speed cell phone data networks. You can add both of these features as external add-ons, at extra cost.</p>
<p>On the other hand, Macs running the OS X operating system aren&#8217;t susceptible to the many thousands of viruses and spyware programs that plague Windows computers; most Mac users don&#8217;t bother to run antivirus and antispyware software.</p>
<p>Then there&#8217;s price. Years ago Macs cost much more than Windows PCs. That&#8217;s no longer true. The iMac is priced comparably to identically equipped Windows machines, though no similar Windows desktop is as slim. Mac laptops can run a few hundred dollars more than Windows models, though comparable Windows laptops tend to be thicker and heavier, with lower-quality screens.</p>
<p>But Apple has no offerings cheaper than its $599 base Mac Mini, which lacks a keyboard, monitor and mouse. It doesn&#8217;t play in the market&#8217;s bargain-basement segment, where Dell, HP and others have stripped-down models that sell for under $400.</p>
<p>Here&#8217;s a quick guide to the fresh Mac models, and to their new ability to run Windows.</p>
<p><strong>DESKTOPS</strong></p>
<p>The iMac. This is Apple&#8217;s flagship product, its main consumer desktop and, in my view, the best available consumer desktop. At first glance, it looks like just a sexy, white, flat-panel monitor. But there&#8217;s a powerful computer packed behind the screen, which can also run Windows. The iMac also has a built-in video and still camera, plus a special operating mode called Front Row that allows you to play music, videos, DVDs and photo slide shows from across a room, using an included remote control. The iMac starts at $1,299, complete with a built-in flat-panel screen.</p>
<p>The Mac Mini. The smallest desktop computer I&#8217;ve ever tested, at 6.5 inches square and 2 inches high. Yet it&#8217;s a full-fledged Mac, complete with the latest Intel chips, that can also run Windows. Starting at $599, the Mini includes Front Row with remote control and is often bought for connecting to a TV as a media hub.</p>
<p>The Power Mac. This is a heavy-duty tower, favored by graphic artists, musical composers, video producers and scientists. It has yet to be upgraded to Intel processors, but currently can be ordered with as many as four IBM G5 cores. For most consumers, it&#8217;s overkill. It starts at $1,999, without a monitor.</p>
<p><strong>LAPTOPS</strong></p>
<p>The MacBook Pro. Apple&#8217;s top laptop, a renamed, reengineered version of its famous PowerBook that looks and works pretty much the same-only faster. Though currently available only with a 15-inch screen, for $1,999, a 17-inch model may roll out. It&#8217;s not clear if the 12-inch PowerBook, which remains on sale at $1,499, will also be replaced.</p>
<p>The main difference between MacBook Pros and PowerBooks? The former use the new Intel processors, have built-in video cameras, and feature Front Row and the remote control. Oh, and they can run Windows. The MacBook.This is the rumored name for a new entry-level Intel-based laptop that will soon replace the iBook. It should be much faster and also be able to run Windows. Meanwhile, the iBook remains on sale, starting at $999. It uses the older IBM G4 processor.</p>
<p><strong>WINDOWS ON A MAC</strong></p>
<p>The new Intel-based Macs can run Windows via Boot Camp, a free Apple utility that overcomes some subtle hardware differences between the Intel-based Macs and standard Windows computers.</p>
<p>After you run Boot Camp, you simply buy a copy of Windows XP (Apple won&#8217;t sell or support Windows) and install it as you would on any regular Windows computer. You must use a full, nonupgrade copy of Windows that includes the update Microsoft calls &#8220;SP2.&#8221; These versions of Windows cost $200 to $300.</p>
<p>Once Windows is installed on a Mac, each time you start up you can choose whether to run the Mac OS or Windows. Only one operating system can be used at a time, and each controls its own walled-off section of the Mac&#8217;s hard disk.</p>
<p>In my tests, an Intel iMac running Windows performed like a fast, normal Windows computer and ran every Windows program and hardware device I threw at it.</p>
<p>Apple isn&#8217;t abandoning its operating system or switching to Windows. It&#8217;s making it easy to run Windows on a Mac in hopes of tempting potential switchers who would use the Mac OS most of the time, but need to shift to Windows periodically to run programs that don&#8217;t have Mac equivalents.</p>
<p>Macs aren&#8217;t for everyone. But they are superior computers, and with the new Intel chips and Windows capability, they are more attractive than ever.</p>
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