Music services

The iTunes Store is the digital equivalent of a music shop. You buy individual songs or albums and own them thereafter, with some restrictions on their use. But several other services, such as RealNetworks’ Rhapsody, Napster and Yahoo Music Unlimited, take a different approach. They charge a monthly fee that entitles you to stream or download an unlimited number of songs. In effect, you’re renting these songs, typically for $10 or $15 a month. Some music lovers prefer this system, since it makes it easier to experiment with new artists and genres, and cheaper to fill a portable player, even though the songs can’t be used on an iPod.

Now Microsoft has joined the battle against iTunes with Zune Marketplace, its own online music service that offers both subscription plans and iTunes-style individual song purchases. Music from the Zune Marketplace will work only on Microsoft’s new iPod competitor, the Zune player.

There is another notable online music service: eMusic. It’s a sort of hybrid. You get to download and own tracks, as with iTunes, but you’re charged a monthly fee instead of paying by the song. The upside of eMusic is that its music is in the plain, unprotected MP3 format, meaning it will play on any portable music player including the iPod, and on every music-playing software program on Windows and Macintosh computers. The downside: eMusic offers songs only from independent record labels. It has none of the catalogs of the majors and tends to be nichey, not mainstream.

Music players

Companies like Creative, Samsung and iRiver offer many models that match up well in price and features against the various versions of the iPod. At one time their hardware and software designs were much clumsier than Apple’s, but they have improved a lot. They still trail the iPod in overall elegance. But many have features Apple gadgets lack, such as built-in FM radio, microphones, longer battery life and even transmitters for beaming music through car radios.

These non-iPod players have suffered because they use a Microsoft-developed system called “PlaysForSure” that supposedly allows smooth, iPod-like synchronization between players and Windows PCs. Unfortunately, PlaysForSure often behaves more like “PlaysMaybe,” with sync problems being common.

SanDisk, a company best known for its flash-memory chips, has roared into a distant second behind Apple, with a series of handsome flash-based players under the Sansa brand. These devices, roughly comparable to iPod’s Nano and Shuffle models, mostly use the PlaysForSure system. But recently, SanDisk debuted the Sansa Rhapsody, which uses RealNetworks technology and is tied closely to Real’s Rhapsody subscription service.

Certainly, the biggest news for iPod haters is the introduction of Microsoft’s Zune music player, an iPod competitor with plenty of marketing muscle behind it. The Zune holds 30 gigabytes of music, the same as the smallest full-size iPod, and costs the same $250.

But the Zune abandons PlaysForSure in favor of an Apple-style, tightly controlled, integrated approach. It works exclusively with Zune software, and the only encrypted songs it will play are those bought at Microsoft’s Zune Marketplace.

As for design, the Zune is bigger and somewhat clunkier than the iPod. But it has three things the iPod lacks: a bigger screen, an FM radio and built-in wireless capability. The latter can be used to send songs to nearby Zune players, where they can be played three times before expiring.

But as slick as it is, Apple’s latest baby isn’t the only path to portable digital video available to consumers. Others got there first. All, including the new iPod, suffer from a dearth of legal downloadable content, but that has begun to change as Hollywood and the television networks seem willing, suddenly, to sell individual episodes of television series.

Here’s a quick guide to some leading portable video devices.

Old reliables: All the new video gadgets should be measured against portable DVD players and laptops with DVD drives. The portable players combine relatively large screens with thin, light designs and low prices. The laptops are larger and pricier, but their advantage is that many people carry them anyway for other purposes. And both have a vast library of cheap content to draw from: DVDs. The downside is that you have to lug along a selection of disks.

Portable media centers: These are gadgets that are smaller than a laptop, but larger than an iPod. They use Microsoft software that mimics the nice user interface in its Media Center version of Windows. Leading examples are the Samsung Yepp PMC and the Creative Zen PMC, both of which cost $500, which is more than even the priciest video iPod. They have larger screens than the iPod, but smaller storage capacity. Little legally downloadable content is available for the PMCs, but users can transfer to them TV programs they have recorded on high-end Media Center PCs.

Sony: The new PSP, or PlayStation Portable, from Sony, has a large, bright screen that does a great job showing videos, even though it is primarily a game machine. This slick, black $250 gadget is handsome, but unlike the iPod, it’s too large to carry in a pocket. Also, getting video into the PSP is clumsy and expensive, mainly because it lacks either a hard disk or a standard DVD drive. You have to buy movies on special, small copy-protected disks. And if you want to transfer videos from a computer, you have to buy a high-capacity memory stick.

Archos: This small company has been a pioneer in handheld video and makes several models, in a wide variety of sizes and capacities, that cost from $500 to $800. In general, Archos buyers have been early-adopter techies and videophiles willing to do what it took to collect video clips and move them onto the Archos gadgets. But the company is now going mainstream, through a deal with EchoStar, the satellite TV firm. EchoStar will sell three Archos models, rebranded as PocketDISH players, that can copy and play back TV shows recorded by EchoStar set-top boxes with digital video recorders inside. The PocketDISH players range from $300 to $600.

iRiver: The Korean maker of portable music players has just introduced a tiny video player, smaller but thicker than the video iPod, called the U10. It’s a handsome gadget with a clever user interface: You select functions by pushing on the edges of the screen. But it has a meager storage capacity, only a gigabyte, in a top-of-the-line model that costs $250, just $50 less than a video iPod with a larger screen and 30 times the storage.

Apple: The video iPod, which Apple calls simply the iPod, comes in two models: a $299 version with 30 gigabytes of storage and a $399 model with 60 gigabytes. Like all iPods, it is beautiful, easy to use, and it’s thinner and lighter than the prior generation. Short videos look great on its screen. Apple is selling episodes of two hit TV shows, Desperate Housewives and Lost, for $1.99 each. Again, content for all these gadgets is sparse today. But as the availability of legal video downloads grows, so will the rationale for buying a portable video player.

a Web site at low cost, some analysts compared the moment to the invention of the printing press. Millions of Web sites were started, but only a small percentage attracted a significant audience. Now a second eruption of Web publishing by amateurs is under way. And this time, more people are reading and even subscribing to sites published by folks who’ve never seen the inside of the New York Times, CBS or any other media firm.

This latest phenomenon is built on a foundation of three new online-publishing mechanisms that didn’t exist the last time around: blogs, podcasts and RSS feeds. Here’s a brief primer that explains them.

Blog. A contraction of the term “Web log,” the word describes a personal Web diary, organized by date, from the latest to the earliest. Bloggers add entries, called “posts,” to their sites frequently. Posts typically consist of text and photos, with occasional links to audio and video clips. Some blogs are made up primarily of links to stories or commentaries around the Web. Others feature the author’s writing, supplemented with links to relevant material elsewhere.

High-profile blogs, like the sarcastic, raunchy political site Wonkette.com, compete directly with the mainstream media, known as the “MSM” in the blogging world (which refers to itself as “the Blogosphere”). But the vast majority of blogs are written for narrower audiences: family, friends, fellow hobbyists, or fellow fans of favorite TV shows, pop stars and sports teams. A key feature of most blogs is the comments readers are encouraged to post, discussing or debating entries.

You can find blogs by checking blog search and listing sites, such as Feedster.com, Bloglines.com and Technorati.com. Anyone can quickly create a blog with little or no technical knowledge by using templates at free blogging services including Blogger.com and MSN Spaces (spaces.msn.com).

RSS. In order to avoid the obscurity into which the first round of amateur Web sites fell, bloggers have invented a way to distribute their latest entries: RSS, or Really Simple Syndication. It’s a technology that allows browsers or other software to display a constantly updated “feed” of headlines and summaries of blog entries. The way it works is too technical to get into here, but basically, special code inserted in a blog’s innards gets queried by an RSS reader program, which pulls headlines and summaries.

With the right software, a user can subscribe to the feed of a blog, or of a mainstream news site, and receive headlines as they appear. Just click on the headline to read the full entry. All the modern Web browsers, including Firefox and Apple’s Safari, can display these feeds. The most common browser, Microsoft’s aging Internet Explorer, cannot, although a new version due soon will be able to do so.

Podcasts. The newest personal publishing technology is the podcast, essentially an audio blog or personal radio show that can be played on a computer or downloaded to a portable device like an iPod (hence the name). Podcasts range from music programs to commentaries on politics, sports, technology, sex.

Podcasts are harder to create than blogs because you have to record them and then find a Web service where they can be published. Finding and subscribing to podcasts is much simpler because Apple has opened its popular iTunes Music store, on both Windows and Mac, to podcasters. They can register podcasts with iTunes, then iTunes users can download them just like songs, but free of charge. Also, iTunes allows users to subscribe to podcasts, so fresh episodes appear in your iTunes cache as they are created.

So get yourself some news-reader software and a copy of iTunes, and start sampling blogs and podcasts. Then do one of your own. Your public awaits.

There are three main reasons for the success of iTunes. First, it is tightly tied to the iPod, Apple’s wildly popular portable music player. The only legal downloads of major record label songs that the iPod can play are those sold by iTunes. Second, it is well-designed, works identically on the Macintosh and Windows PCs, and is easy to use. Third, its restrictions on the use of downloads are comparatively liberal: You can copy each purchased song to up to five computers and to an unlimited number of iPods and burned CDs.

For these reasons, nobody else has been able to gain any traction in the legal market by copying Apple’s model, and that includes companies as formidable as Microsoft, Sony and Wal-Mart.

So Apple’s music competitors are trying something else: a whole different model for distributing music legally. Led by the reincarnated (legal) version of Napster, by RealNetwork’s Rhapsody service and by Yahoo’s new music service, these companies are hoping to win by renting music to consumers rather than selling it to them.

In the download model championed by Apple, the music service functions like a physical record store. You choose a track, pay 99 cents, and you own it. As long as you abide by the restrictions, which are designed to thwart mass copying by pirates, the song will play anywhere you want to hear it forever, with no further payments required.

However, those 99-cent downloads can mount up fast. If you tried to fill up even the lowest-capacity full-size iPod-which holds 5,000 songs-with tracks purchased from iTunes, it would cost you nearly $5,000. (Granted, most people start with music they already own when loading a new iPod.)

By contrast, the rental services work on a subscription model. You pay, in most cases, $180 a year, or $15 a month, for the right to download as many songs as you want for use on computers and portable players. And the newest rental contender, Yahoo, has slashed those fees to $60 a year, the equivalent of just $5 a month. That means you could fill up a 5,000-song portable player for just $60 a year.

This rental model has attracted a solid audience, but it is nowhere near as popular as iTunes — not even close. That may be because the rental model is far more complicated and restrictive than iTunes, and has several big downsides.

The biggest problem with renting is that if you stop paying your subscription, even for one month, all the songs you’ve ever downloaded — going back years — will become inert and unplayable. Rental song files are rigged with computer code that requires a monthly digital confirmation the renter is continuing to pay. Without that, the song files die.

An iTunes user could pay $500 to acquire 500 individual songs (buying whole albums is somewhat cheaper) over two years, and those songs are always hers and will always play. By contrast, a Yahoo user might download 500 rental songs over two years for just $120 in subscription fees, but the songs will become unplayable unless she pays hundreds or thousands more in subscription fees over many years, even if the fees rise.

Also, the rules for rental songs are more restrictive than for owned downloads such as Apple offers. At Yahoo, for example, you can store each song on only three computers, versus Apple’s five. And you can install each song on only two portable devices, versus an unlimited number at Apple.

Oh, and you can’t burn rental songs to a CD. To get a nonexpiring, CD-burnable, iTunes-type song from a rental service, you have to pony up 79 cents a track over and above your monthly or annual subscription fee.

Furthermore, rental services are far more complicated than iTunes to operate. At the Apple service, every song is a 99-cent download you can own, but at rental services, there are different kinds of songs. Some can be both rented and purchased (for that extra 79 cents each); others can be either rented or bought outright, but not both. Some songs can only be “streamed” — that is, they can be played directly from the Internet, but not downloaded, even on a rental basis. And some can be rented, but not streamed. You get the picture.

Not only do the rental services feature different kinds of songs, but they feature different kinds of customers, with different privileges depending on how much they pay per month or per year. Some rental plans allow you only to stream songs. Others let you download, but only to store the songs on computers, not portable players. The costliest plans — $15 a month at most services, $5 at Yahoo — allow you to stream, download and store the music on both computers and portable players.

Another huge downside of the rental services is that the songs they rent — and even the ones they sell outright for the extra 79 cents — cannot be played on the world’s best and most popular portable player: Apple’s iPod. That’s because the rental-service songs are encoded in a format owned by Microsoft, Apple’s rival, and Microsoft software is required to play them on a portable player. Apple won’t build the necessary Microsoft compatibility into the iPod.

So rental users are stuck with inferior portable players that don’t sell well and thus don’t attract the huge number of accessories available for the iPod. Apple estimates the iPod has about a 75 percent share of the total U.S. portable player market, with the next-highest brand at just 5 percent. There are over 500 accessories sold for the iPod, such as customized car mounts and leather cases, and just a few for other players.

Given all that, why would anyone use a rental service? Well, the rental model is better for people interested in sampling a wide range of music without a large out-of-pocket expense. That might make it attractive to curious but cash-poor students, for example. The rental services also have many more “community” features than iTunes does, features that allow friends and families to share music recommendations, see what others are listening to and discuss music. So they may be better for people who view music as a social activity.

But for most people, it’s no contest: Right now iTunes and the iPod are the better choice in digital music.